Newell Brands
Brand Identity
Team Designer
![]()
Brand Identity
Team Designer
The Backstory
A new identity was born after two CPG companies collided. Jarden Corporation and Newell Rubbermaid, together, became Newell Brands.
Katie was chosen by leadership to join a small in-house “side hustle” team to tackle the branding. Over the course of 5 years, it continues to evolve and adapt.
See it flex for a conference event or transform into a premium deck of playing cards.
A new identity was born after two CPG companies collided. Jarden Corporation and Newell Rubbermaid, together, became Newell Brands.
Katie was chosen by leadership to join a small in-house “side hustle” team to tackle the branding. Over the course of 5 years, it continues to evolve and adapt.
See it flex for a conference event or transform into a premium deck of playing cards.
Color palette
The Newell Brands color system reflects the rich, dynamic, multi-dimensional corporation. It transcends the individual brands within Newell’s portfolio.
The Newell Brands color system reflects the rich, dynamic, multi-dimensional corporation. It transcends the individual brands within Newell’s portfolio.
Before
![]()
After
![]()
