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Paper Mate
Packaging Refresh

My Involvement:

Package Design
Lead Designer 
Merchandising Displays
Wholesale Trays & Endcaps
Style Guides
Packaging & Merchandising Displays




The Paper Mate Brand
Paper Mate, with its recognizable
two-hearts logo, has been providing progressive, performance-driven pens, pencils and correction products for more than 60 years.
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This packaging refresh was designed for the core product offering; Inclusive of over ten sub-brands. 


Ballpoint
Gel
Pencil & Eraser
Correction



The Hug
The gradation of circles hugging the product adds a design element that further enhances Paper Mate’s brand of inclusion, connectedness, and approachability.



Sub-branding
The Paper Mate brand has over 10 sub-brands within it’s core product offering. The placement of each sub-brand is consistently found under the parent logo. This positioning of the sub-branding is also consistent with the Paper Mate InkJoy product offering.





Guidelines



Before
After

Blue is now ownable to the brand and ties back to its heritage. The heavy use of blue also serves as a differentiator among Paper Mate competitors.