Sharpie
Packaging Refresh
Packaging Refresh
My Involvement:
Package Design
Team Designer
Team Designer
Merchandising Displays
Wholesale trays & endcaps
Wholesale trays & endcaps
Style Guides
Packaging & Merchandising Displays
Packaging & Merchandising Displays
The Sharpie Brand
BOLD to the extreme and PERMANENT to the core, Sharpie permanent markers create individual expression that can’t be copied, refuses to be taken lightly, and absolutely will not be ignored.
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The packaging refresh had to live up to the boldness of the brand. Angled branding, sharp edges, and bold messaging worked together to create a daring new look.
BOLD to the extreme and PERMANENT to the core, Sharpie permanent markers create individual expression that can’t be copied, refuses to be taken lightly, and absolutely will not be ignored.
—
The packaging refresh had to live up to the boldness of the brand. Angled branding, sharp edges, and bold messaging worked together to create a daring new look.
Sharpie Core
Sharpie Pen
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Sharpie Metallic
The Big S
The enlarged Sharpie “S” adds a bold and daring design element to further enhance the Sharpie brand.
The enlarged Sharpie “S” adds a bold and daring design element to further enhance the Sharpie brand.
The Flag
Found in the upper right corner of each pack, flags contain descriptors to help consumers idenitify product type during the shopping journey.
Found in the upper right corner of each pack, flags contain descriptors to help consumers idenitify product type during the shopping journey.
Before
After![]()
When you have over 85% market share, the goal is to evolve the brand; not revolutionize it.
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