https://kathrynshimmin.com Portfolio Thu, 26 Aug 2021 03:38:43 +0000 https://kathrynshimmin.com en https://kathrynshimmin.com/Tabs-Component Mon, 23 Aug 2021 21:51:33 +0000 Portfolio https://kathrynshimmin.com/Tabs-Component Salesforce Custom Tabs Component <img width="2918" height="1968" width_o="2918" height_o="1968" data-src="https://freight.cargo.site/t/original/i/0fadd7fa3d7ce21f7e263356fd1f7d914c719f7f9df95c7c9723994305505dae/TabsComponent_v2-05.jpg" data-mid="117182717" border="0" src="https://freight.cargo.site/w/1000/i/0fadd7fa3d7ce21f7e263356fd1f7d914c719f7f9df95c7c9723994305505dae/TabsComponent_v2-05.jpg" /> Partners UX, Production Artists, Associate Creative Directors Responsibilities&nbsp; Experience Design Facilitation, Ideation, UI Prototype Mocks and Art Direction, Requirement Approvals Breakpoints Desktop, Tablet, Mobile Problem Statement The eDesign team needs a more versatile component for storytelling purposes because banners and 50/50 components lack features and flexibility. Challenge Must account for multiple use case needs to scale across 40+ eCommerce brand sites.SolutionA tabs component configurable in over 20 ways on desktop and over 5 ways on tablet &amp; mobile. &nbsp; &nbsp;&nbsp; &nbsp; <img width="714" height="487" width_o="714" height_o="487" data-src="https://freight.cargo.site/t/original/i/a8045a54ecc869095b3bdff08e72d47ea3b1f8641619a253194bd72ec4610609/Contigo_Desktop_Tabs.gif" data-mid="117169771" border="0" data-scale="88" src="https://freight.cargo.site/w/714/i/a8045a54ecc869095b3bdff08e72d47ea3b1f8641619a253194bd72ec4610609/Contigo_Desktop_Tabs.gif" /> <img width="594" height="1509" width_o="594" height_o="1509" data-src="https://freight.cargo.site/t/original/i/8011792a07811e31b50864a6a13f85730b93ffbe2af92cea3c4ef004e1cbe2a9/Contigo_Mobile_Tabs.gif" data-mid="117169776" border="0" data-scale="38" src="https://freight.cargo.site/w/594/i/8011792a07811e31b50864a6a13f85730b93ffbe2af92cea3c4ef004e1cbe2a9/Contigo_Mobile_Tabs.gif" /> PROCESS Empathize Empathy mapping with design team &nbsp;&nbsp; <img width="1000" height="696" width_o="1000" height_o="696" data-src="https://freight.cargo.site/t/original/i/a5c848de7c643ba2210acb03e3957ac24101e17f89b9bae8a52d01ea71e99429/Future-Odyssey.jpg" data-mid="117332147" border="0" src="https://freight.cargo.site/w/1000/i/a5c848de7c643ba2210acb03e3957ac24101e17f89b9bae8a52d01ea71e99429/Future-Odyssey.jpg" /> DefineDiscovering the problem statement <img width="979" height="1021" width_o="979" height_o="1021" data-src="https://freight.cargo.site/t/original/i/59cb60a34c9f88a553a27c2e0d96d9199271b279a4ad122a6091e3e5ece057d5/Future-Odyssey3.jpg" data-mid="117332164" border="0" src="https://freight.cargo.site/w/979/i/59cb60a34c9f88a553a27c2e0d96d9199271b279a4ad122a6091e3e5ece057d5/Future-Odyssey3.jpg" /> IdeateCollected inspiration, diverged and converged <img width="1709" height="1304" width_o="1709" height_o="1304" data-src="https://freight.cargo.site/t/original/i/5a7920059a5781f0c1ab768a2dbdfd2602aefcbbc813a044020e050e9c514708/Screen-Shot-2021-08-25-at-4.47.37-PM.png" data-mid="117332821" border="0" src="https://freight.cargo.site/w/1000/i/5a7920059a5781f0c1ab768a2dbdfd2602aefcbbc813a044020e050e9c514708/Screen-Shot-2021-08-25-at-4.47.37-PM.png" /> <img width="977" height="1094" width_o="977" height_o="1094" data-src="https://freight.cargo.site/t/original/i/411ed1c1c8e70ee51612f849eacba2d46eaefea301ac911460ed12ff4122c01b/Screen-Shot-2021-08-25-at-4.12.36-PM.png" data-mid="117332168" border="0" src="https://freight.cargo.site/w/977/i/411ed1c1c8e70ee51612f849eacba2d46eaefea301ac911460ed12ff4122c01b/Screen-Shot-2021-08-25-at-4.12.36-PM.png" /> PrototypeProvided wireframe feedback to UX <img width="936" height="555" width_o="936" height_o="555" data-src="https://freight.cargo.site/t/original/i/6ecc6c9c79ff4a1170633bd3ed167d71b16835befc697c2be43335080750f94c/Screen-Shot-2021-08-25-at-4.46.19-PM.png" data-mid="117332752" border="0" src="https://freight.cargo.site/w/936/i/6ecc6c9c79ff4a1170633bd3ed167d71b16835befc697c2be43335080750f94c/Screen-Shot-2021-08-25-at-4.46.19-PM.png" /> TestTested wires against multiple use case scenarios <img width="714" height="487" width_o="714" height_o="487" data-src="https://freight.cargo.site/t/original/i/a8045a54ecc869095b3bdff08e72d47ea3b1f8641619a253194bd72ec4610609/Contigo_Desktop_Tabs.gif" data-mid="117169771" border="0" src="https://freight.cargo.site/w/714/i/a8045a54ecc869095b3bdff08e72d47ea3b1f8641619a253194bd72ec4610609/Contigo_Desktop_Tabs.gif" /> OUTPUT Use Case Mocks&nbsp; From recipe highlights to product features and benefits, this component delivers on the flexibility designers need to communicate to consumers. <img width="2918" height="1968" width_o="2918" height_o="1968" data-src="https://freight.cargo.site/t/original/i/d07a1e3ba365a9f06cc09a597a4965a504d8c19cb7e12f416435525523c8ac2b/TabsComponent_v2-01.jpg" data-mid="117183536" border="0" alt="From recipes to highlighting product features, this component has the flexibility designers need" data-caption="From recipes to highlighting product features, this component has the flexibility designers need" src="https://freight.cargo.site/w/1000/i/d07a1e3ba365a9f06cc09a597a4965a504d8c19cb7e12f416435525523c8ac2b/TabsComponent_v2-01.jpg" /> Recipe Highlights <img width="1913" height="1199" width_o="1913" height_o="1199" data-src="https://freight.cargo.site/t/original/i/5fb8d424d6e2dd767b77bc6251ad72055a046f15270d765a8aba4bf272d33164/Screen-Shot-2021-08-24-at-12.05.13-AM.png" data-mid="117184717" border="0" src="https://freight.cargo.site/w/1000/i/5fb8d424d6e2dd767b77bc6251ad72055a046f15270d765a8aba4bf272d33164/Screen-Shot-2021-08-24-at-12.05.13-AM.png" /> Product Category Communication <img width="1915" height="1200" width_o="1915" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3ef7fddf3942db747c0571dba145dff539980fd412574797ae4f0377d6f35e8e/Screen-Shot-2021-08-24-at-12.05.01-AM.png" data-mid="117184718" border="0" src="https://freight.cargo.site/w/1000/i/3ef7fddf3942db747c0571dba145dff539980fd412574797ae4f0377d6f35e8e/Screen-Shot-2021-08-24-at-12.05.01-AM.png" /> Feature &amp; Benefit Communication <img width="1912" height="1194" width_o="1912" height_o="1194" data-src="https://freight.cargo.site/t/original/i/6053733048c7ffe39fed49e155290f16f4075813cd701a5bc242af45fbfa5104/Screen-Shot-2021-08-24-at-12.05.24-AM.png" data-mid="117184716" border="0" src="https://freight.cargo.site/w/1000/i/6053733048c7ffe39fed49e155290f16f4075813cd701a5bc242af45fbfa5104/Screen-Shot-2021-08-24-at-12.05.24-AM.png" /> Launched Creative Requirements Configurable in over 20 ways on desktop and over 5 ways on tablet &amp; mobile. Designers now have the flexibility to solve for future communication needs. Supports up to 6 tabsFlexible character countsAlignment optionsUp to 3 CTAsAbility to insert image/video/gifIcon support for tab headings and within tabsOption to configure background iage or background colorAnalytics trackingLight and dark theme compatibility <img width="2918" height="1055" width_o="2918" height_o="1055" data-src="https://freight.cargo.site/t/original/i/e4bb669918fa1b94101a1af8057eaa7c2c87d9067b2ecc7f421c873450f2318a/TabsComponent_v2-02.jpg" data-mid="117183549" border="0" src="https://freight.cargo.site/w/1000/i/e4bb669918fa1b94101a1af8057eaa7c2c87d9067b2ecc7f421c873450f2318a/TabsComponent_v2-02.jpg" /><img width="2918" height="1055" width_o="2918" height_o="1055" data-src="https://freight.cargo.site/t/original/i/ff6ebb1bd07b6a31f7a070d21e20861dcd5783673fa995896cfd599d7bf19b1b/TabsComponent_v2-03.jpg" data-mid="117183550" border="0" src="https://freight.cargo.site/w/1000/i/ff6ebb1bd07b6a31f7a070d21e20861dcd5783673fa995896cfd599d7bf19b1b/TabsComponent_v2-03.jpg" /><img width="2918" height="1054" width_o="2918" height_o="1054" data-src="https://freight.cargo.site/t/original/i/7e17f08090ee2b5a167161194a1c719975fe184062181992a8515f74c109bc39/TabsComponent_v2-04.jpg" data-mid="117183552" border="0" src="https://freight.cargo.site/w/1000/i/7e17f08090ee2b5a167161194a1c719975fe184062181992a8515f74c109bc39/TabsComponent_v2-04.jpg" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Subscription-Program Sun, 14 Mar 2021 03:19:43 +0000 Portfolio https://kathrynshimmin.com/Subscription-Program Yankee Candle Subscription Program Vision, Pitch, Execution_ Sr. Art Director: Katie ShimminStyling: Eddie GallegosPhotographer: Mike Troast <img width="1634" height="1089" width_o="1634" height_o="1089" data-src="https://freight.cargo.site/t/original/i/e6f509d91b7229ee9b227960be506d742acc6c63ad91c7396edca39d3755bf5c/Yankee_Subscription_15254_RT_wip1.gif" data-mid="101947230" border="0" src="https://freight.cargo.site/w/1000/i/e6f509d91b7229ee9b227960be506d742acc6c63ad91c7396edca39d3755bf5c/Yankee_Subscription_15254_RT_wip1.gif" /> Partners Digital Technology VP, CMO, Innovation Managers, CMI, Product Team, Merchandisers, Brand Marketing Responsibilities Experience Design, Research, Ideation, UX/UI, Art Direction, Pitch Deck Impact In the first 2 months of being launched, 75% of orders were subscribers versus 1 time only orders. Yankee Candle sold out of 1/3 assortments and the business tripled their demand projections for Q4. The Ask How might we create a differentiated experience that improves loyalty and conversion? Problem StatementConsumers want fragrance discovery to be easier and more compelling to feel comfortable purchasing from YankeeCandle.com The SolutionA preference quiz to inform a personalized subscription box for consumers each season. <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/aaa09d8867e53314dd427064fea684791f4d10c7aa27666d78d7c2fc83641428/Phone-and-Laptop-Clay-Mockup-14.jpg" data-mid="116672899" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/aaa09d8867e53314dd427064fea684791f4d10c7aa27666d78d7c2fc83641428/Phone-and-Laptop-Clay-Mockup-14.jpg" /> PROCESS <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/808bab6bb52581d3f7204d5f7b207e89d4e97ddf2d8fdb41721b4cce142b26da/noun_define_773650.png" data-mid="120692250" border="0" data-scale="100" src="https://freight.cargo.site/w/128/i/808bab6bb52581d3f7204d5f7b207e89d4e97ddf2d8fdb41721b4cce142b26da/noun_define_773650.png" />Empathize Through interviews and secondary CMI research, we gathered insights on online shopping barriers and&nbsp; behaviors.&nbsp; &nbsp; <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/37d829cf3824e39d3e991740fb88bfa08fd38d954066e836db305a40aa78d181/noun_sharpie_773652.png" data-mid="120692253" border="0" data-scale="100" src="https://freight.cargo.site/w/128/i/37d829cf3824e39d3e991740fb88bfa08fd38d954066e836db305a40aa78d181/noun_sharpie_773652.png" />DefineConsumers need fragrance discovery to be easier and more compelling to feel comfortable purchasing from YankeeCandle.com <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/033936e2a82b1e6ab3266291ff2416138b176d96a9de5d4e62e6877994502d6f/noun_post-it-notes_773655.png" data-mid="120692251" border="0" src="https://freight.cargo.site/w/128/i/033936e2a82b1e6ab3266291ff2416138b176d96a9de5d4e62e6877994502d6f/noun_post-it-notes_773655.png" />IdeateCollected inspiration through divergent competitive research and convergent idea filtering. <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/6994adedf6c5934fc7ad446d16b7d3a889adfa0d8ffdeb25fbdf5b768c0c6344/noun_prototype_773649.png" data-mid="120692252" border="0" src="https://freight.cargo.site/w/128/i/6994adedf6c5934fc7ad446d16b7d3a889adfa0d8ffdeb25fbdf5b768c0c6344/noun_prototype_773649.png" />PrototypePitched a surprise and delight subscription experience through digital InVision prototypes and physical box prototypes. <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/f8826cf42a1d600c10a589c35a839f3914c00b0208540e2181f0189060edc779/noun_test_773656.png" data-mid="120692254" border="0" src="https://freight.cargo.site/w/128/i/f8826cf42a1d600c10a589c35a839f3914c00b0208540e2181f0189060edc779/noun_test_773656.png" />TestConsumers validated an appetite for a surprise and delight discovery box during a November 2019 CMI Super Clinic research. Workshops/ Planning From competitor research to unboxing our own Yankee Candle shipments the team uncovered areas of opportunity, barriers, and constraints. <img width="1200" height="899" width_o="1200" height_o="899" data-src="https://freight.cargo.site/t/original/i/587b067eb28511d5760668ae1adcf8610ca8c9e72e539d7c9221d763b1cef963/Screen-Shot-2021-08-25-at-6.27.18-PM.png" data-mid="120692280" border="0" src="https://freight.cargo.site/w/1000/i/587b067eb28511d5760668ae1adcf8610ca8c9e72e539d7c9221d763b1cef963/Screen-Shot-2021-08-25-at-6.27.18-PM.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/2f74da4b229e42ec7a700c6e6c7b47effd1fa6bd91145d694829206b09d98736/0809_Area6_Slideshow_Animated.jpg" data-mid="120692287" border="0" src="https://freight.cargo.site/w/1000/i/2f74da4b229e42ec7a700c6e6c7b47effd1fa6bd91145d694829206b09d98736/0809_Area6_Slideshow_Animated.jpg" /> <img width="1200" height="899" width_o="1200" height_o="899" data-src="https://freight.cargo.site/t/original/i/23dc8642cb13d3764777fd6bd69d44ff8904b74edc3499aaaf43488adf51742c/presentation3.jpg" data-mid="120692291" border="0" src="https://freight.cargo.site/w/1000/i/23dc8642cb13d3764777fd6bd69d44ff8904b74edc3499aaaf43488adf51742c/presentation3.jpg" /> <img width="1200" height="899" width_o="1200" height_o="899" data-src="https://freight.cargo.site/t/original/i/ccdc9c665d27fd7a9c350d86bc8ed5cb1280631dfea3a9ff69b0107d22f178d8/workshop.jpg" data-mid="120692285" border="0" src="https://freight.cargo.site/w/1000/i/ccdc9c665d27fd7a9c350d86bc8ed5cb1280631dfea3a9ff69b0107d22f178d8/workshop.jpg" /> DESIGN <img width="3256" height="6438" width_o="3256" height_o="6438" data-src="https://freight.cargo.site/t/original/i/fe58722946ea75317cb7cfa097e0ca3255919852923b19409d449492fa749054/screencapture-yankeecandle-subscriptionBox-2020-10-04-22_51_24.png" data-mid="101940564" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/fe58722946ea75317cb7cfa097e0ca3255919852923b19409d449492fa749054/screencapture-yankeecandle-subscriptionBox-2020-10-04-22_51_24.png" />&nbsp; &nbsp; &nbsp; <img width="414" height="4100" width_o="414" height_o="4100" data-src="https://freight.cargo.site/t/original/i/7cc6ccc358169c770ad07a249682a481c87a8e3dae31ee459746f8a58603d91f/Splash---Mobile.png" data-mid="101989239" border="0" data-scale="9" src="https://freight.cargo.site/w/414/i/7cc6ccc358169c770ad07a249682a481c87a8e3dae31ee459746f8a58603d91f/Splash---Mobile.png" /> Style Guide <img width="2514" height="1750" width_o="2514" height_o="1750" data-src="https://freight.cargo.site/t/original/i/565006dc5c2058606a8591c6f5c0156732e8f469ec9bdf61b561904c4a6077fb/Screen-Shot-2021-03-14-at-1.14.41-AM.png" data-mid="101949030" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/565006dc5c2058606a8591c6f5c0156732e8f469ec9bdf61b561904c4a6077fb/Screen-Shot-2021-03-14-at-1.14.41-AM.png" /> PDP Box Assortment Assets <img width="300" height="227" width_o="300" height_o="227" data-src="https://freight.cargo.site/t/original/i/1e5e60d155f31dc3dc30409ecd7f276cedf0719862815df926c76319f14b7a1c/300px_Mobile_Results_PetalsSpice.png" data-mid="101940577" border="0" src="https://freight.cargo.site/w/300/i/1e5e60d155f31dc3dc30409ecd7f276cedf0719862815df926c76319f14b7a1c/300px_Mobile_Results_PetalsSpice.png" /> <img width="300" height="227" width_o="300" height_o="227" data-src="https://freight.cargo.site/t/original/i/e33ec4e51455ef1714b00dfbd27f7ed3c9ac6c85aee8ef6a37eadad9da12cbad/300px_Mobile_Results_OrchardGrove.jpg" data-mid="101940579" border="0" src="https://freight.cargo.site/w/300/i/e33ec4e51455ef1714b00dfbd27f7ed3c9ac6c85aee8ef6a37eadad9da12cbad/300px_Mobile_Results_OrchardGrove.jpg" /> <img width="300" height="227" width_o="300" height_o="227" data-src="https://freight.cargo.site/t/original/i/86bc458a39b77900a692b40a3ce5688ef51f6e9b00bace0f3fe650ccf26e42fe/300px_Mobile_Results_LeafLinen.png" data-mid="101940580" border="0" src="https://freight.cargo.site/w/300/i/86bc458a39b77900a692b40a3ce5688ef51f6e9b00bace0f3fe650ccf26e42fe/300px_Mobile_Results_LeafLinen.png" /> Preference Quiz <img width="3215" height="1700" width_o="3215" height_o="1700" data-src="https://freight.cargo.site/t/original/i/757121661be0406e1cfce725bf862a27e9c19fb934df7bf747f9a5057881df5a/YCC_Screens_gray.jpg" data-mid="101987879" border="0" alt="Not being able to smell online is a barrier to new fragrance discovery. With hundreds of scents to choose from, choice fatigue sets in and advice is needed." data-caption="Not being able to smell online is a barrier to new fragrance discovery. With hundreds of scents to choose from, choice fatigue sets in and advice is needed." src="https://freight.cargo.site/w/1000/i/757121661be0406e1cfce725bf862a27e9c19fb934df7bf747f9a5057881df5a/YCC_Screens_gray.jpg" /> <img width="978" height="1790" width_o="978" height_o="1790" data-src="https://freight.cargo.site/t/original/i/f00e802217d7a2b876c4912274c984370b2d5009663758b420803273aae665f1/YCC_results.gif" data-mid="101990206" border="0" data-scale="61" src="https://freight.cargo.site/w/978/i/f00e802217d7a2b876c4912274c984370b2d5009663758b420803273aae665f1/YCC_results.gif" /> <img width="3256" height="4452" width_o="3256" height_o="4452" data-src="https://freight.cargo.site/t/original/i/0d289b5286c8042a1ee85888fea18f03bf51a2ada915d0492ddf5d0047b7164b/screencapture-yankeecandle-fragranceQuiz-400001-2020-10-04-22_53_20.png" data-mid="101944168" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/0d289b5286c8042a1ee85888fea18f03bf51a2ada915d0492ddf5d0047b7164b/screencapture-yankeecandle-fragranceQuiz-400001-2020-10-04-22_53_20.png" /> <img width="404" height="94" width_o="404" height_o="94" data-src="https://freight.cargo.site/t/original/i/06a0bac740f4a2a9322d1853fa570fcd452204f7dbd6590e3e686354bdd726e7/Stars-01.png" data-mid="101982945" border="0" data-scale="3" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/404/i/06a0bac740f4a2a9322d1853fa570fcd452204f7dbd6590e3e686354bdd726e7/Stars-01.png" /> Consumer Reviews "Great way to try new scents and always have candles on hand. My favorite so far is the Lemon Lavender.""A great variety of scents, including one I didn’t think to buy for myself." ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Home-Fragrance-Shopping-Experience Thu, 26 Aug 2021 03:38:43 +0000 Portfolio https://kathrynshimmin.com/Home-Fragrance-Shopping-Experience Home Fragrance Shopping Experience &nbsp; <img width="6912" height="2589" width_o="6912" height_o="2589" data-src="https://freight.cargo.site/t/original/i/80bccd914c3521076fffc3099982e1ec9431676ce78d840a8270c3c611737e28/1500px_5E-003.jpg" data-mid="117351775" border="0" src="https://freight.cargo.site/w/1000/i/80bccd914c3521076fffc3099982e1ec9431676ce78d840a8270c3c611737e28/1500px_5E-003.jpg" /> PartnersInnovation managers, brand marketing, internal retail team, industrial design My RoleWorkshop participant and designer Impact The work was featured in a WGSN trend report and won a PR Platinum award for demonstrating innovative storytelling, creativity, and measurable results: exceeding its social and media impressions target by 400%. Problem Statement Millennials need a more modernized home fragrance shopping experience because they value experiences over things and retail sales are down.Solution An instagrammable NYC pop-up to build awareness of Newell Brands’ home fragrance portfolio, drive trial, and engage new consumers.&nbsp; <img width="800" height="1100" width_o="800" height_o="1100" data-src="https://freight.cargo.site/t/original/i/88eea50253966c40d673a3b9167ae44dc1ec65e37df2116a9eb16d4b956d78f1/YC_PopUp_RollupMockup2.jpg" data-mid="117351778" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/88eea50253966c40d673a3b9167ae44dc1ec65e37df2116a9eb16d4b956d78f1/YC_PopUp_RollupMockup2.jpg" /> PROCESS Empathy We went on a trend trek throughout NYC to observe and document retail experiences and themes. <img width="1051" height="591" width_o="1051" height_o="591" data-src="https://freight.cargo.site/t/original/i/10e19c0820a44ce200ec724356d74ddfb4122e0915eff1415356f7e6009b7c08/Slide03.jpg" data-mid="117353019" border="0" src="https://freight.cargo.site/w/1000/i/10e19c0820a44ce200ec724356d74ddfb4122e0915eff1415356f7e6009b7c08/Slide03.jpg" /> <img width="1051" height="591" width_o="1051" height_o="591" data-src="https://freight.cargo.site/t/original/i/8833e5abae05ecf8d67ccaea550f9c7831a0c41265a4a96530a8b9fbdc9f8e45/Slide04.jpg" data-mid="117353020" border="0" src="https://freight.cargo.site/w/1000/i/8833e5abae05ecf8d67ccaea550f9c7831a0c41265a4a96530a8b9fbdc9f8e45/Slide04.jpg" /> <img width="1051" height="591" width_o="1051" height_o="591" data-src="https://freight.cargo.site/t/original/i/462cef06989d457083caa3d66da89974052b485d7c90cc9f71946889419db98f/Slide07.jpg" data-mid="117353040" border="0" src="https://freight.cargo.site/w/1000/i/462cef06989d457083caa3d66da89974052b485d7c90cc9f71946889419db98f/Slide07.jpg" /> Ideation Using the 5E framework (Entice, Enter, Engage, Exit, Extend) we ideated multiple ways to drive trial &amp; modernize the home fragrance shopping experience. <img width="6912" height="2589" width_o="6912" height_o="2589" data-src="https://freight.cargo.site/t/original/i/80bccd914c3521076fffc3099982e1ec9431676ce78d840a8270c3c611737e28/1500px_5E-003.jpg" data-mid="117351775" border="0" src="https://freight.cargo.site/w/1000/i/80bccd914c3521076fffc3099982e1ec9431676ce78d840a8270c3c611737e28/1500px_5E-003.jpg" /> Launched Experience Surrealist-inspired graphics &amp; interactive installations feature signature fragrances and show a candle’s power to transform and transport through scent.︎︎︎ View the Branding of Candle Power <img width="1372" height="929" width_o="1372" height_o="929" data-src="https://freight.cargo.site/t/original/i/30f43ad30a56873b7cbf2404a13269593ed9a8fe318637432e9bd221c4708d06/candlePowerDesign.jpg" data-mid="117355008" border="0" src="https://freight.cargo.site/w/1000/i/30f43ad30a56873b7cbf2404a13269593ed9a8fe318637432e9bd221c4708d06/candlePowerDesign.jpg" /> Influence Exceeded social &amp; media impressions by 400%Won PR Platinum AwardThe most successful aspects were incorporated in another test store in MAInvited back to the table to reimagine the mass retail store experience <img width="1219" height="747" width_o="1219" height_o="747" data-src="https://freight.cargo.site/t/original/i/b7e429ea10d0fe98bc5b73e009d05c245e05e481e2f185201188f3989dc93f9a/Screen-Shot-2021-08-26-at-12.19.29-AM.png" data-mid="117353924" border="0" src="https://freight.cargo.site/w/1000/i/b7e429ea10d0fe98bc5b73e009d05c245e05e481e2f185201188f3989dc93f9a/Screen-Shot-2021-08-26-at-12.19.29-AM.png" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Candle-Power-Pop-Up-Store Sun, 25 Nov 2018 22:48:23 +0000 Portfolio https://kathrynshimmin.com/Candle-Power-Pop-Up-Store Candle Power By Yankee CandleNYC Pop-Up_ External Agency: Stark Internal Design Team:Jason KehrerLarry SorrelStefaan Van Den BroeckePete WeremchukKatie ShimminCraig MackiewiczCrystle Mackiewicz <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/fc6c94ddf512f78c0b00bf235a0e43d2365b963d8e1e289525321c571bf9a256/noun_Award_3965077.png" data-mid="117229117" border="0" data-scale="28" src="https://freight.cargo.site/w/128/i/fc6c94ddf512f78c0b00bf235a0e43d2365b963d8e1e289525321c571bf9a256/noun_Award_3965077.png" /> The work was featured in a WGSN trend report and won a PR Platinum award for demonstrating innovative storytelling, creativity, and measurable results: exceeding its social and media impressions target by 400%. &nbsp; <img width="3126" height="1506" width_o="3126" height_o="1506" data-src="https://freight.cargo.site/t/original/i/d9158e6c60a62415a581e860e2c0639a4af7a0755a19891a1138bbd31d15059a/Cover_CP-35.jpg" data-mid="29251965" border="0" src="https://freight.cargo.site/w/1000/i/d9158e6c60a62415a581e860e2c0639a4af7a0755a19891a1138bbd31d15059a/Cover_CP-35.jpg" /> My Involvement: &nbsp;BrandingLogo Retail ExperienceImmersion, Ideation, 5E Concept Design, Art Direction&nbsp; Art DirectionMarketing Material &amp; Microsite Art Direction Geared toward Millennials, the goal was to&nbsp;modernize the home fragrance shopping experience through a 360° pop-up campaign&nbsp; The art direction called to exaggerate the ambiance of light from a scented candle. When a candle is lit, nostalgic aromas fill the air revealing memories and moods—transforming &amp; transporting. Duotone imagery featuring shadows and silhouettes allude to abstract memories tied to fragrances. This was a flexible approach to build pre-launch hype: gradually revealing exclusive details of the pop-up as the launch date approached. Loose grids, overlapping type, and atypical compositions were used to compliment surrealist-inspired graphics. <img width="800" height="1009" width_o="800" height_o="1009" data-src="https://freight.cargo.site/t/original/i/b173133426e908d9e2eba115cdd0a1ab7b6c5bcfb8672f296e381c7e16f3f09f/800px_process.jpg" data-mid="29332939" border="0" data-scale="66" src="https://freight.cargo.site/w/800/i/b173133426e908d9e2eba115cdd0a1ab7b6c5bcfb8672f296e381c7e16f3f09f/800px_process.jpg" /> <img width="951" height="1286" width_o="951" height_o="1286" data-src="https://freight.cargo.site/t/original/i/054daa595cc357d405d3418abcac3c2b5f1d7ac44a819302940b4234d137dfc4/Screen-Shot-2021-08-24-at-11.01.37-AM.png" data-mid="117222217" border="0" src="https://freight.cargo.site/w/951/i/054daa595cc357d405d3418abcac3c2b5f1d7ac44a819302940b4234d137dfc4/Screen-Shot-2021-08-24-at-11.01.37-AM.png" /> <img width="815" height="698" width_o="815" height_o="698" data-src="https://freight.cargo.site/t/original/i/bb2fd11ea0b742676bc32b710a293d8241b7058975a665c61579269029a2affa/Screen-Shot-2021-08-24-at-11.00.51-AM.png" data-mid="117222195" border="0" src="https://freight.cargo.site/w/815/i/bb2fd11ea0b742676bc32b710a293d8241b7058975a665c61579269029a2affa/Screen-Shot-2021-08-24-at-11.00.51-AM.png" /> <img width="800" height="1009" width_o="800" height_o="1009" data-src="https://freight.cargo.site/t/original/i/688dd9bbd34b009293bfabda5bd448cbc19ed9bc77717bae4eb782b205cf40dd/800px_Sketches.jpg" data-mid="29332940" border="0" data-scale="75" src="https://freight.cargo.site/w/800/i/688dd9bbd34b009293bfabda5bd448cbc19ed9bc77717bae4eb782b205cf40dd/800px_Sketches.jpg" /> <img width="763" height="572" width_o="763" height_o="572" data-src="https://freight.cargo.site/t/original/i/56ec9015ec2a2dbd64cbb65004f33deefddbb2a76e27c9be6981adadea470992/CP_postcard.jpg" data-mid="29251939" border="0" data-scale="100" src="https://freight.cargo.site/w/763/i/56ec9015ec2a2dbd64cbb65004f33deefddbb2a76e27c9be6981adadea470992/CP_postcard.jpg" /><img width="1500" height="996" width_o="1500" height_o="996" data-src="https://freight.cargo.site/t/original/i/e39ab300a05ccda3e27fb04da81aa4282bf1a450d7d936c660d485af5bf63be2/CP_imac-ipad-psd-mockup.jpg" data-mid="29251937" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e39ab300a05ccda3e27fb04da81aa4282bf1a450d7d936c660d485af5bf63be2/CP_imac-ipad-psd-mockup.jpg" /> <img width="501" height="830" width_o="501" height_o="830" data-src="https://freight.cargo.site/t/original/i/1625ed0dcd6a7fca2fa90074044f71d5cba22f33b1d29f64cfccd434c7757d5b/CP_Mobile1_CP-copy-2.jpg" data-mid="29251934" border="0" data-scale="93" src="https://freight.cargo.site/w/501/i/1625ed0dcd6a7fca2fa90074044f71d5cba22f33b1d29f64cfccd434c7757d5b/CP_Mobile1_CP-copy-2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b112592f96b18e2717526a27cf2e8edaa192481612b660961e05a7cbbd274ea5/1500px_YankCand_066.jpg" data-mid="29251958" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/b112592f96b18e2717526a27cf2e8edaa192481612b660961e05a7cbbd274ea5/1500px_YankCand_066.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a0ab9b8ec5b48eace14490c644fa155846681068a8c9aaf38109b773c0392d53/1500px_YankCand_262.jpg" data-mid="29261561" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/a0ab9b8ec5b48eace14490c644fa155846681068a8c9aaf38109b773c0392d53/1500px_YankCand_262.jpg" /> <img width="1042" height="1728" width_o="1042" height_o="1728" data-src="https://freight.cargo.site/t/original/i/e232904f144804000c5354379e13fbd9107e03e1ba8c2a6699f5e5d14ef0ae67/CP_Mobile1_CP_CP-copy.jpg" data-mid="29251969" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/e232904f144804000c5354379e13fbd9107e03e1ba8c2a6699f5e5d14ef0ae67/CP_Mobile1_CP_CP-copy.jpg" /> <img width="800" height="1199" width_o="800" height_o="1199" data-src="https://freight.cargo.site/t/original/i/b1141cfe414db40dc68c295f1afb3cfb997393f86dbf0b807a746ae00547a87d/800px_apricotRose.jpg" data-mid="29259310" border="0" data-scale="83" src="https://freight.cargo.site/w/800/i/b1141cfe414db40dc68c295f1afb3cfb997393f86dbf0b807a746ae00547a87d/800px_apricotRose.jpg" /> <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/dd568807a05f5b1d0c12d901f3c8f9310658ee7695d825250977173dd16bb45d/noun_statistics_752718.png" data-mid="117222766" border="0" data-scale="5" src="https://freight.cargo.site/w/128/i/dd568807a05f5b1d0c12d901f3c8f9310658ee7695d825250977173dd16bb45d/noun_statistics_752718.png" /> Over the three month period, Candle Power garnered over 300 million social and media impressions, exceeding its target by 400%. The Retail Experience Using the 5E framework, we designed an immersive pop-up experience to drive trial &amp; modernize the home fragrance shopping experience.&nbsp;Surrealist-inspired graphics &amp; interactive installations feature signature fragrances and show a candle’s power to transform and transport through scent. <img width="800" height="1100" width_o="800" height_o="1100" data-src="https://freight.cargo.site/t/original/i/88eea50253966c40d673a3b9167ae44dc1ec65e37df2116a9eb16d4b956d78f1/YC_PopUp_RollupMockup2.jpg" data-mid="117220346" border="0" data-scale="89" src="https://freight.cargo.site/w/800/i/88eea50253966c40d673a3b9167ae44dc1ec65e37df2116a9eb16d4b956d78f1/YC_PopUp_RollupMockup2.jpg" /> The Ideation <img width="6912" height="2589" width_o="6912" height_o="2589" data-src="https://freight.cargo.site/t/original/i/80bccd914c3521076fffc3099982e1ec9431676ce78d840a8270c3c611737e28/1500px_5E-003.jpg" data-mid="29333525" border="0" src="https://freight.cargo.site/w/1000/i/80bccd914c3521076fffc3099982e1ec9431676ce78d840a8270c3c611737e28/1500px_5E-003.jpg" /> The Final Output <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7f266fb78b63d563854591b60180c29074acca1048b25881eaee6ae8a7ecd02f/1500pc_YankCand_256.jpg" data-mid="29251962" border="0" src="https://freight.cargo.site/w/1000/i/7f266fb78b63d563854591b60180c29074acca1048b25881eaee6ae8a7ecd02f/1500pc_YankCand_256.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b112592f96b18e2717526a27cf2e8edaa192481612b660961e05a7cbbd274ea5/1500px_YankCand_066.jpg" data-mid="29251958" border="0" src="https://freight.cargo.site/w/1000/i/b112592f96b18e2717526a27cf2e8edaa192481612b660961e05a7cbbd274ea5/1500px_YankCand_066.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f106cb95cb155124a28ba4194bc364026fcab1d5961ffd9c2bc179c79d1b2167/1500px_YankCand_069.jpg" data-mid="29251959" border="0" src="https://freight.cargo.site/w/1000/i/f106cb95cb155124a28ba4194bc364026fcab1d5961ffd9c2bc179c79d1b2167/1500px_YankCand_069.jpg" /> Hundreds of draped candle wicks in the doorway unveiled the pop-up experience&nbsp; Balsam &amp; Cedar Installation <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3666aa67abcd6043673d8d6b6b5c72384e27b7734a3ea0c156c7698058e2f237/800px_YankCand_357.jpg" data-mid="29259058" border="0" src="https://freight.cargo.site/w/1000/i/3666aa67abcd6043673d8d6b6b5c72384e27b7734a3ea0c156c7698058e2f237/800px_YankCand_357.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/facc588fa6f883cee914535306906abaa6865ad62698246082972a3849370c6e/1500px_YankCand_187.jpg" data-mid="29260753" border="0" src="https://freight.cargo.site/w/1000/i/facc588fa6f883cee914535306906abaa6865ad62698246082972a3849370c6e/1500px_YankCand_187.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/61d65bc436c4a88472e6d2076a4f24cd7cf6bf6121d9c003bcbab398ec59c60e/800px_YankCand_254.jpg" data-mid="29260751" border="0" src="https://freight.cargo.site/w/800/i/61d65bc436c4a88472e6d2076a4f24cd7cf6bf6121d9c003bcbab398ec59c60e/800px_YankCand_254.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d4cc65196c309234e46bebec6c6a936c504bcb94db1ed5b478f9f58738097907/1500px_YankCand_053.jpg" data-mid="29260752" border="0" src="https://freight.cargo.site/w/1000/i/d4cc65196c309234e46bebec6c6a936c504bcb94db1ed5b478f9f58738097907/1500px_YankCand_053.jpg" /> <img width="420" height="80" width_o="420" height_o="80" data-src="https://freight.cargo.site/t/original/i/bc9979e0939fa4f1ce66c5e4935e5a7d255e20067f15f85f6f4dea671a3d380f/ycc_header_logo-copy.png" data-mid="29251927" border="0" src="https://freight.cargo.site/w/420/i/bc9979e0939fa4f1ce66c5e4935e5a7d255e20067f15f85f6f4dea671a3d380f/ycc_header_logo-copy.png" /> Sun-Drenched Apricot Rose Installation <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c6d7f21a0cd68f68ba992628a6ffddf28869877db87bf09da40e805c584ca489/1500px_apricotRose2.jpg" data-mid="29258771" border="0" src="https://freight.cargo.site/w/1000/i/c6d7f21a0cd68f68ba992628a6ffddf28869877db87bf09da40e805c584ca489/1500px_apricotRose2.jpg" /> <img width="420" height="80" width_o="420" height_o="80" data-src="https://freight.cargo.site/t/original/i/7058a49dfb23a116c007575a945e8f12e439f5bf673c54d010aca7768e57bfae/ycc_header_logo.jpg" data-mid="29251935" border="0" src="https://freight.cargo.site/w/420/i/7058a49dfb23a116c007575a945e8f12e439f5bf673c54d010aca7768e57bfae/ycc_header_logo.jpg" /> <img width="1140" height="828" width_o="1140" height_o="828" data-src="https://freight.cargo.site/t/original/i/81f15f25bf324a1c5e932273943ed18770a3623c4da67e58830afb9d504f5b59/1100px_newell.brightspotcdn.jpg" data-mid="29259313" border="0" src="https://freight.cargo.site/w/1000/i/81f15f25bf324a1c5e932273943ed18770a3623c4da67e58830afb9d504f5b59/1100px_newell.brightspotcdn.jpg" /> <img width="800" height="1199" width_o="800" height_o="1199" data-src="https://freight.cargo.site/t/original/i/b1141cfe414db40dc68c295f1afb3cfb997393f86dbf0b807a746ae00547a87d/800px_apricotRose.jpg" data-mid="29259310" border="0" src="https://freight.cargo.site/w/800/i/b1141cfe414db40dc68c295f1afb3cfb997393f86dbf0b807a746ae00547a87d/800px_apricotRose.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/748a559ead45764d6aa31325e9c8dd800a00b4bdcaea23ee65ca97e35139f763/1500px_apricotRose1.jpg" data-mid="29259317" border="0" src="https://freight.cargo.site/w/1000/i/748a559ead45764d6aa31325e9c8dd800a00b4bdcaea23ee65ca97e35139f763/1500px_apricotRose1.jpg" /> Fireside Installation <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a398e8cac2f211e3be31526f6554507288ee23e3e982d6473d677e4a64e730bf/1500px_YankCand_029.jpg" data-mid="29330970" border="0" src="https://freight.cargo.site/w/1000/i/a398e8cac2f211e3be31526f6554507288ee23e3e982d6473d677e4a64e730bf/1500px_YankCand_029.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6fb7dc8282993d59ec41e48f3ff38725290e78fab42a8e79181c2051b9359e23/1500px_YankCand_041.jpg" data-mid="29259198" border="0" src="https://freight.cargo.site/w/1000/i/6fb7dc8282993d59ec41e48f3ff38725290e78fab42a8e79181c2051b9359e23/1500px_YankCand_041.jpg" /> <img width="420" height="80" width_o="420" height_o="80" data-src="https://freight.cargo.site/t/original/i/9f2022a9755066954f7b3f4370d1fce02899410aafb11aab8b3a68cd7280e99a/woodwick-logo-3.jpg" data-mid="29251926" border="0" src="https://freight.cargo.site/w/420/i/9f2022a9755066954f7b3f4370d1fce02899410aafb11aab8b3a68cd7280e99a/woodwick-logo-3.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3467f63ea62a7c903b41b070d0d20abb98c34b31ae77786927aafaf0f54def57/800px_YankCand_143.jpg" data-mid="29259889" border="0" src="https://freight.cargo.site/w/800/i/3467f63ea62a7c903b41b070d0d20abb98c34b31ae77786927aafaf0f54def57/800px_YankCand_143.jpg" /> Harmony &amp; Balance Installation <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/98e978a027e0d7bf40d90af59dbcc760e4d8a19cedeafb1d6284301d2d3eb1aa/1500px_YankCand_307.jpg" data-mid="29259065" border="0" src="https://freight.cargo.site/w/1000/i/98e978a027e0d7bf40d90af59dbcc760e4d8a19cedeafb1d6284301d2d3eb1aa/1500px_YankCand_307.jpg" /> <img width="420" height="91" width_o="420" height_o="91" data-src="https://freight.cargo.site/t/original/i/2de4e1e86614c26c5183ade49eadeb875f156bd324af3a66f034f7e9cf2c44fc/chesapeakeBayLogo.jpg" data-mid="29251938" border="0" src="https://freight.cargo.site/w/420/i/2de4e1e86614c26c5183ade49eadeb875f156bd324af3a66f034f7e9cf2c44fc/chesapeakeBayLogo.jpg" /> <img width="800" height="1161" width_o="800" height_o="1161" data-src="https://freight.cargo.site/t/original/i/fda9b1a55a25ee241d07490dac7cda68392dce36b5c628b48c5480e663eb9949/800px_YankCand_076.jpg" data-mid="29260099" border="0" src="https://freight.cargo.site/w/800/i/fda9b1a55a25ee241d07490dac7cda68392dce36b5c628b48c5480e663eb9949/800px_YankCand_076.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cada5bb109455940decc4492710770640aae5712231efed45075a94b15d5917f/1500px_YankCand_117.jpg" data-mid="29260101" border="0" src="https://freight.cargo.site/w/1000/i/cada5bb109455940decc4492710770640aae5712231efed45075a94b15d5917f/1500px_YankCand_117.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a0ab9b8ec5b48eace14490c644fa155846681068a8c9aaf38109b773c0392d53/1500px_YankCand_262.jpg" data-mid="29261561" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a0ab9b8ec5b48eace14490c644fa155846681068a8c9aaf38109b773c0392d53/1500px_YankCand_262.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f85f283467b8ce200b04b7be6ab4e6cc2531921d7d69c6813d26f531898d226a/1500px_YankCand_260.jpg" data-mid="29260288" border="0" src="https://freight.cargo.site/w/1000/i/f85f283467b8ce200b04b7be6ab4e6cc2531921d7d69c6813d26f531898d226a/1500px_YankCand_260.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c5c8eb25f8e07114b0408d109beae1cb476990511ab116b611089bb407148900/1500px_YankCand_404.jpg" data-mid="29259179" border="0" src="https://freight.cargo.site/w/1000/i/c5c8eb25f8e07114b0408d109beae1cb476990511ab116b611089bb407148900/1500px_YankCand_404.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4f3fd8e1aceff0bd308456f80e2291c68999c9026be0d9f4613d1f0cee23df1e/1500px_YankCand_403.jpg" data-mid="29260290" border="0" src="https://freight.cargo.site/w/1000/i/4f3fd8e1aceff0bd308456f80e2291c68999c9026be0d9f4613d1f0cee23df1e/1500px_YankCand_403.jpg" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/The-ER-Project Sun, 14 Mar 2021 01:40:26 +0000 Portfolio https://kathrynshimmin.com/The-ER-Project The ER Project Can two people who can easily WFH help others who can’t during COVID-19 shutdowns? Can it be launched in a week? Will it work? Over the course of 4 months, we raised over $6K for Eaton Rapids, MI local businesses affected by COVID. <img width="2316" height="3088" width_o="2316" height_o="3088" data-src="https://freight.cargo.site/t/original/i/5b08fe615140abf520017ff461e8e85284b74dc660373e02d523413d941f7ea6/3A19FCFD-3C2C-409F-A973-372BC5477652.JPG" data-mid="101936720" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/5b08fe615140abf520017ff461e8e85284b74dc660373e02d523413d941f7ea6/3A19FCFD-3C2C-409F-A973-372BC5477652.JPG" /> <img width="828" height="1095" width_o="828" height_o="1095" data-src="https://freight.cargo.site/t/original/i/8401e2b23ad78b64efdf22ef3d86424945ae0cf12879843c6526fe02307d3d6e/IMG_7313.jpg" data-mid="117497740" border="0" src="https://freight.cargo.site/w/828/i/8401e2b23ad78b64efdf22ef3d86424945ae0cf12879843c6526fe02307d3d6e/IMG_7313.jpg" /> <img width="662" height="1027" width_o="662" height_o="1027" data-src="https://freight.cargo.site/t/original/i/b64d19d6fb61e0d6877e67cfa603ca3469257f9bf00272403258eb3cba01ca46/Screen-Shot-2021-08-27-at-4.58.21-PM.png" data-mid="117506478" border="0" src="https://freight.cargo.site/w/662/i/b64d19d6fb61e0d6877e67cfa603ca3469257f9bf00272403258eb3cba01ca46/Screen-Shot-2021-08-27-at-4.58.21-PM.png" /> <img width="663" height="1022" width_o="663" height_o="1022" data-src="https://freight.cargo.site/t/original/i/f01cd42bdb0f9313403ee80d64ca79e5c8eb5d6871301b9b81c1904bb198fa05/Screen-Shot-2021-08-27-at-5.00.57-PM.png" data-mid="117506561" border="0" src="https://freight.cargo.site/w/663/i/f01cd42bdb0f9313403ee80d64ca79e5c8eb5d6871301b9b81c1904bb198fa05/Screen-Shot-2021-08-27-at-5.00.57-PM.png" /> <img width="661" height="1027" width_o="661" height_o="1027" data-src="https://freight.cargo.site/t/original/i/284b5f2743f29fdbb37d03a8daa0f1abea041ea7f120174f3b35c1b119202060/Screen-Shot-2021-08-27-at-5.01.17-PM.png" data-mid="117506565" border="0" src="https://freight.cargo.site/w/661/i/284b5f2743f29fdbb37d03a8daa0f1abea041ea7f120174f3b35c1b119202060/Screen-Shot-2021-08-27-at-5.01.17-PM.png" /> Shopify <img width="2048" height="1433" width_o="2048" height_o="1433" data-src="https://freight.cargo.site/t/original/i/d7b7771d6189c77dd7af92a520eb5cdeb1cbd2bc156a833955e1a4dc5040cc23/erCoverphoto.jpg" data-mid="101936562" border="0" src="https://freight.cargo.site/w/1000/i/d7b7771d6189c77dd7af92a520eb5cdeb1cbd2bc156a833955e1a4dc5040cc23/erCoverphoto.jpg" /> &nbsp; Instagram &amp; Marketing Assets <img width="1726" height="1588" width_o="1726" height_o="1588" data-src="https://freight.cargo.site/t/original/i/74220497162cfebf797fb6a794be3af4010576edf98fe49b94f367e30483099e/IMG_7875.JPG" data-mid="101938859" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/74220497162cfebf797fb6a794be3af4010576edf98fe49b94f367e30483099e/IMG_7875.JPG" /> <img width="2251" height="2144" width_o="2251" height_o="2144" data-src="https://freight.cargo.site/t/original/i/b6859cd4e9db8d622bf6cb573feae04e76f64a02b1156980fee2d8ae60c5d17a/0820_branding-36.jpg" data-mid="101938548" border="0" src="https://freight.cargo.site/w/1000/i/b6859cd4e9db8d622bf6cb573feae04e76f64a02b1156980fee2d8ae60c5d17a/0820_branding-36.jpg" /> <img width="320" height="305" width_o="320" height_o="305" data-src="https://freight.cargo.site/t/original/i/d5af8a1251d161e20af9bb66d4f528cccccff53901e7763c12670da2ce550a5c/ezgif.com-gif-maker-15.gif" data-mid="101939206" border="0" src="https://freight.cargo.site/w/320/i/d5af8a1251d161e20af9bb66d4f528cccccff53901e7763c12670da2ce550a5c/ezgif.com-gif-maker-15.gif" /> <img width="1646" height="1506" width_o="1646" height_o="1506" data-src="https://freight.cargo.site/t/original/i/861e7e6da9a8f7a25f239177199a5c5d9289f33c3ff5518cd1fd8c0742686615/IMG_7300.JPG" data-mid="101938862" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/861e7e6da9a8f7a25f239177199a5c5d9289f33c3ff5518cd1fd8c0742686615/IMG_7300.JPG" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cd2dc1f8d31180098ac2a38402fea850eda9618a825ec4b91d47269cf9693a5a/IMG_7575.JPG" data-mid="101939426" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cd2dc1f8d31180098ac2a38402fea850eda9618a825ec4b91d47269cf9693a5a/IMG_7575.JPG" /> <img width="1584" height="1480" width_o="1584" height_o="1480" data-src="https://freight.cargo.site/t/original/i/de21da491f8bb117d4c060c0d5fa7888338a55d63404eb18e939f9d167440af5/IMG_7301.JPG" data-mid="101938860" border="0" src="https://freight.cargo.site/w/1000/i/de21da491f8bb117d4c060c0d5fa7888338a55d63404eb18e939f9d167440af5/IMG_7301.JPG" /> <img width="1508" height="1534" width_o="1508" height_o="1534" data-src="https://freight.cargo.site/t/original/i/c716861540e645ffc195cdef1e927ffcbfd08c1fb309619e6542bdde1e74b436/IMG_7291.JPG" data-mid="101938861" border="0" src="https://freight.cargo.site/w/1000/i/c716861540e645ffc195cdef1e927ffcbfd08c1fb309619e6542bdde1e74b436/IMG_7291.JPG" /> <img width="324" height="308" width_o="324" height_o="308" data-src="https://freight.cargo.site/t/original/i/929877e66db90ac367904a2d45a270ce4023132b9b82470dbef9adbd6eb269f3/ezgif.com-gif-maker-14.gif" data-mid="101939588" border="0" src="https://freight.cargo.site/w/324/i/929877e66db90ac367904a2d45a270ce4023132b9b82470dbef9adbd6eb269f3/ezgif.com-gif-maker-14.gif" /> <img width="1043" height="958" width_o="1043" height_o="958" data-src="https://freight.cargo.site/t/original/i/79cf6f15539396c01b8edc2518755b750dd548451e2a6ff759b15a9f6a86215b/IMG_7362.JPG" data-mid="101938990" border="0" src="https://freight.cargo.site/w/1000/i/79cf6f15539396c01b8edc2518755b750dd548451e2a6ff759b15a9f6a86215b/IMG_7362.JPG" /> <img width="1080" height="1029" width_o="1080" height_o="1029" data-src="https://freight.cargo.site/t/original/i/1df1621ed5e93c86dc0c55d5f8d14277832a4f77e2f16b21c6997f458a6b4d48/IMG_8089.GIF" data-mid="101939718" border="0" src="https://freight.cargo.site/w/1000/i/1df1621ed5e93c86dc0c55d5f8d14277832a4f77e2f16b21c6997f458a6b4d48/IMG_8089.GIF" /> <img width="1043" height="958" width_o="1043" height_o="958" data-src="https://freight.cargo.site/t/original/i/149c391f2ec1ed2bb3fde0c6a37c6647ee37b14435284e8a0bfb31ca78e7eaf1/IMG_7387.JPG" data-mid="101938858" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/149c391f2ec1ed2bb3fde0c6a37c6647ee37b14435284e8a0bfb31ca78e7eaf1/IMG_7387.JPG" /> <img width="1081" height="1030" width_o="1081" height_o="1030" data-src="https://freight.cargo.site/t/original/i/106233dcb3816be8b0fd42723e807d37c3847989dd787901da1a5791e3d1e9f3/IMG_8341.JPG" data-mid="101938910" border="0" src="https://freight.cargo.site/w/1000/i/106233dcb3816be8b0fd42723e807d37c3847989dd787901da1a5791e3d1e9f3/IMG_8341.JPG" /> <img width="1080" height="1028" width_o="1080" height_o="1028" data-src="https://freight.cargo.site/t/original/i/fae8e87475fc34280e126cf74d76909a40506bac0a83ac6e437861324485d642/ERStickerswood2-Current-View.png" data-mid="101937354" border="0" src="https://freight.cargo.site/w/1000/i/fae8e87475fc34280e126cf74d76909a40506bac0a83ac6e437861324485d642/ERStickerswood2-Current-View.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/da50ff5f146d51d430307551f651d556c137f72955d30bb5b3dd9364ff35c83d/IMG_7590.JPG" data-mid="101939514" border="0" src="https://freight.cargo.site/w/1000/i/da50ff5f146d51d430307551f651d556c137f72955d30bb5b3dd9364ff35c83d/IMG_7590.JPG" /> <img width="500" height="509" width_o="500" height_o="509" data-src="https://freight.cargo.site/t/original/i/4335ef871321b922df586d14004f618716c9919ff8d100ee27a73592d452a3f6/BernieER.jpg" data-mid="101939802" border="0" src="https://freight.cargo.site/w/500/i/4335ef871321b922df586d14004f618716c9919ff8d100ee27a73592d452a3f6/BernieER.jpg" /> <img width="2251" height="2144" width_o="2251" height_o="2144" data-src="https://freight.cargo.site/t/original/i/353b2d955f4fa5db48b56da4d7f20a0572142c47808f4420b23b84f39ee1610c/0820_branding-32.jpg" data-mid="101940142" border="0" src="https://freight.cargo.site/w/1000/i/353b2d955f4fa5db48b56da4d7f20a0572142c47808f4420b23b84f39ee1610c/0820_branding-32.jpg" /> <img width="1080" height="1028" width_o="1080" height_o="1028" data-src="https://freight.cargo.site/t/original/i/fae8e87475fc34280e126cf74d76909a40506bac0a83ac6e437861324485d642/ERStickerswood2-Current-View.png" data-mid="101937354" border="0" alt="$5 Stickers Graphic" data-caption="$5 Stickers Graphic" src="https://freight.cargo.site/w/1000/i/fae8e87475fc34280e126cf74d76909a40506bac0a83ac6e437861324485d642/ERStickerswood2-Current-View.png" /> <img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/1a9efa7f86e087a2c07a7b1ef6f05ca2d706ed5bfd84d3d8e01ecc4a3ff394a6/IMG_7895.jpeg" data-mid="117497453" border="0" src="https://freight.cargo.site/w/1000/i/1a9efa7f86e087a2c07a7b1ef6f05ca2d706ed5bfd84d3d8e01ecc4a3ff394a6/IMG_7895.jpeg" /> <img width="789" height="1033" width_o="789" height_o="1033" data-src="https://freight.cargo.site/t/original/i/c746ac3b3fa87c032e3c94223c0eb92637d0540036b0387d418776e89914e6cf/Screen-Shot-2021-08-27-at-3.21.16-PM.png" data-mid="117497665" border="0" src="https://freight.cargo.site/w/789/i/c746ac3b3fa87c032e3c94223c0eb92637d0540036b0387d418776e89914e6cf/Screen-Shot-2021-08-27-at-3.21.16-PM.png" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Exhibit Tue, 16 Mar 2021 20:41:44 +0000 Portfolio https://kathrynshimmin.com/Exhibit Color Material Fashion Exhibit How might we help the company understand the impact of CMF on the business? The best way is to walk them through it, literally. Plus, a book to keep the conversation going (now apart of AIGA West Michigan). <img width="1597" height="2112" width_o="1597" height_o="2112" data-src="https://freight.cargo.site/t/original/i/f68f5b6b97f916e11812a90f3aad90a2ded2d3735106cc73296a8a511cefe440/Vertical.jpg" data-mid="102356567" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/f68f5b6b97f916e11812a90f3aad90a2ded2d3735106cc73296a8a511cefe440/Vertical.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/0afb6a6d5863130086d2c15775476c3edffa5a9d9949ae0fab108256f8dc868c/Screen-Shot-2021-03-18-at-1.02.56-PM.png" data-mid="102486093" border="0" src="https://freight.cargo.site/w/600/i/0afb6a6d5863130086d2c15775476c3edffa5a9d9949ae0fab108256f8dc868c/Screen-Shot-2021-03-18-at-1.02.56-PM.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/ea8a195e4a61639a2c0ca89b1713c6e61f3567b9dc24aef25c26b6b689d43308/0421_CMF_Exhibit_V1-Entery-way---.png" data-mid="102356000" border="0" src="https://freight.cargo.site/w/1000/i/ea8a195e4a61639a2c0ca89b1713c6e61f3567b9dc24aef25c26b6b689d43308/0421_CMF_Exhibit_V1-Entery-way---.png" /><img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/55aee34202f74cab9d58d64de7a1c688f9ccf2ba89e7f9d622656b0ef68408bf/0421_CMF_Exhibit_V1-Technology.png" data-mid="102356028" border="0" src="https://freight.cargo.site/w/1000/i/55aee34202f74cab9d58d64de7a1c688f9ccf2ba89e7f9d622656b0ef68408bf/0421_CMF_Exhibit_V1-Technology.png" /> <img width="2390" height="1364" width_o="2390" height_o="1364" data-src="https://freight.cargo.site/t/original/i/9abfe47b82bb5536d4a171541286e27dda383b1e999deab24d10938ade78051e/Screen-Shot-2021-03-17-at-2.42.53-PM.png" data-mid="102370501" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/9abfe47b82bb5536d4a171541286e27dda383b1e999deab24d10938ade78051e/Screen-Shot-2021-03-17-at-2.42.53-PM.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/fa29399eb45aa3267df94988ea27999656c2b19438eeb6e7f9b77fbf858ae244/0421_CMF_Exhibit_V1-Current-View_F.png" data-mid="102369210" border="0" src="https://freight.cargo.site/w/1000/i/fa29399eb45aa3267df94988ea27999656c2b19438eeb6e7f9b77fbf858ae244/0421_CMF_Exhibit_V1-Current-View_F.png" /><img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/f6140f914d6ee1653c7831cf3cc86baa5fce04e3eb2ad4bc86192348f0a750a3/0421_CMF_Exhibit_V1-Current-View.png" data-mid="102369689" border="0" src="https://freight.cargo.site/w/1000/i/f6140f914d6ee1653c7831cf3cc86baa5fce04e3eb2ad4bc86192348f0a750a3/0421_CMF_Exhibit_V1-Current-View.png" /><img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/27621a97bfe0509b9460e931283a0cfc834af494fbb9e04a3a8f6c1df3db813a/0421_CMF_Exhibit_V1_deliver-Current-View-blur.png" data-mid="102512985" border="0" src="https://freight.cargo.site/w/1000/i/27621a97bfe0509b9460e931283a0cfc834af494fbb9e04a3a8f6c1df3db813a/0421_CMF_Exhibit_V1_deliver-Current-View-blur.png" /> A book to keep the conversation going <img width="128" height="128" width_o="128" height_o="128" data-src="https://freight.cargo.site/t/original/i/fc6c94ddf512f78c0b00bf235a0e43d2365b963d8e1e289525321c571bf9a256/noun_Award_3965077.png" data-mid="117244110" border="0" data-scale="28" src="https://freight.cargo.site/w/128/i/fc6c94ddf512f78c0b00bf235a0e43d2365b963d8e1e289525321c571bf9a256/noun_Award_3965077.png" /> Accepted into the West Michigan AIGA Archives <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f26fd5faaf3ee41a22802ab2e94b6848da981eacf9c472413706384d180e395b/CMF_Book_0.jpg" data-mid="102486497" border="0" src="https://freight.cargo.site/w/1000/i/f26fd5faaf3ee41a22802ab2e94b6848da981eacf9c472413706384d180e395b/CMF_Book_0.jpg" /> <img width="1000" height="1225" width_o="1000" height_o="1225" data-src="https://freight.cargo.site/t/original/i/f391387e4881155c5aa41604e95e6d49f5d5da147720d293f42ed0e4de4997be/CMF_Book_10_2.jpg" data-mid="102487922" border="0" src="https://freight.cargo.site/w/1000/i/f391387e4881155c5aa41604e95e6d49f5d5da147720d293f42ed0e4de4997be/CMF_Book_10_2.jpg" /> <img width="998" height="666" width_o="998" height_o="666" data-src="https://freight.cargo.site/t/original/i/4084b782497528e55d1d83a77bd031341b90657a8bf11a59c61f9195fffb601c/Screen-Shot-2021-03-18-at-3.26.46-PM.png" data-mid="102500757" border="0" src="https://freight.cargo.site/w/998/i/4084b782497528e55d1d83a77bd031341b90657a8bf11a59c61f9195fffb601c/Screen-Shot-2021-03-18-at-3.26.46-PM.png" /> <img width="1249" height="833" width_o="1249" height_o="833" data-src="https://freight.cargo.site/t/original/i/4cbea69c0e956e8fe5e261b5138d962ddca7b834e1a7a02d07cb95d90fe2ba0b/2019_CMF_Book_030.jpg" data-mid="102500907" border="0" src="https://freight.cargo.site/w/1000/i/4cbea69c0e956e8fe5e261b5138d962ddca7b834e1a7a02d07cb95d90fe2ba0b/2019_CMF_Book_030.jpg" /> <img width="497" height="611" width_o="497" height_o="611" data-src="https://freight.cargo.site/t/original/i/816cb8ff671c6cff66c65ffaba0d511d973d6859f37ecc221e587f728345e8a9/Screen-Shot-2021-03-18-at-5.20.31-PM.png" data-mid="102511946" border="0" src="https://freight.cargo.site/w/497/i/816cb8ff671c6cff66c65ffaba0d511d973d6859f37ecc221e587f728345e8a9/Screen-Shot-2021-03-18-at-5.20.31-PM.png" /> <img width="998" height="666" width_o="998" height_o="666" data-src="https://freight.cargo.site/t/original/i/98f3dc414246620a16d83372b11fdf8f9d11385bf1d050936f57ba81bc166d97/Screen-Shot-2021-03-18-at-5.23.55-PM.png" data-mid="102512371" border="0" src="https://freight.cargo.site/w/998/i/98f3dc414246620a16d83372b11fdf8f9d11385bf1d050936f57ba81bc166d97/Screen-Shot-2021-03-18-at-5.23.55-PM.png" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Contigo-X-Coachella-Photoshoot Sun, 14 Mar 2021 06:18:46 +0000 Portfolio https://kathrynshimmin.com/Contigo-X-Coachella-Photoshoot Contigo X Coachella&nbsp; Photoshoot Styling &amp; Concepting for Digital _ Photographer: Mike Troast Sr. Art Director: David Magarity Styling: Katie Shimmin, Jess Lee Bottle Graphics: Carlie Vanklompenberg <img width="1042" height="1542" width_o="1042" height_o="1542" data-src="https://freight.cargo.site/t/original/i/ead4f44d06689650de6fcaebf9eceeaeb812a647fa1381d6e8c5bb9f084cc36f/Screen-Shot-2021-03-14-at-1.28.57-AM.png" data-mid="101949246" border="0" src="https://freight.cargo.site/w/1000/i/ead4f44d06689650de6fcaebf9eceeaeb812a647fa1381d6e8c5bb9f084cc36f/Screen-Shot-2021-03-14-at-1.28.57-AM.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4a601a34148d6d7add11700682acb76ba611841afa39819c7d15d180dd5f90d6/IMG_0376.JPG" data-mid="101949128" border="0" src="https://freight.cargo.site/w/1000/i/4a601a34148d6d7add11700682acb76ba611841afa39819c7d15d180dd5f90d6/IMG_0376.JPG" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/3f5451521dca05904ea739d69dbeed96ea064034d89397b1dcf44312a25c251f/IMG_0380_800px.jpg" data-mid="101949204" border="0" src="https://freight.cargo.site/w/800/i/3f5451521dca05904ea739d69dbeed96ea064034d89397b1dcf44312a25c251f/IMG_0380_800px.jpg" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8777f1549fdd24989067af6d9834d074348ad0c4967ac1ed8b469802230acf07/IMG_0381_800px.jpg" data-mid="101949205" border="0" src="https://freight.cargo.site/w/800/i/8777f1549fdd24989067af6d9834d074348ad0c4967ac1ed8b469802230acf07/IMG_0381_800px.jpg" /> Behind the scenes prop building and styling <img width="1572" height="1608" width_o="1572" height_o="1608" data-src="https://freight.cargo.site/t/original/i/06bfb1697b28fdeac6056f9a6372618c96369af606fc7ea3e74c9464e1a34973/Screen-Shot-2021-03-14-at-12.10.01-PM.png" data-mid="101984918" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/06bfb1697b28fdeac6056f9a6372618c96369af606fc7ea3e74c9464e1a34973/Screen-Shot-2021-03-14-at-12.10.01-PM.png" /> <img width="3584" height="2278" width_o="3584" height_o="2278" data-src="https://freight.cargo.site/t/original/i/1edd82343c83187784e4a4b643721edc296de6126de05102e21e386d705efbb5/Screen-Shot-2021-03-14-at-1.37.17-AM.png" data-mid="101949434" border="0" src="https://freight.cargo.site/w/1000/i/1edd82343c83187784e4a4b643721edc296de6126de05102e21e386d705efbb5/Screen-Shot-2021-03-14-at-1.37.17-AM.png" /> <img width="227" height="222" width_o="227" height_o="222" data-src="https://freight.cargo.site/t/original/i/91876733c5bce71521af9a3ed5aa60ceeccaf2c4836d290ca12551a27e445e2f/adobeDimensions.png" data-mid="102277536" border="0" src="https://freight.cargo.site/w/227/i/91876733c5bce71521af9a3ed5aa60ceeccaf2c4836d290ca12551a27e445e2f/adobeDimensions.png" /> Shot list concept exploration via Adobe Dimensions Final Asset Examples <img width="900" height="995" width_o="900" height_o="995" data-src="https://freight.cargo.site/t/original/i/fd840a139bd97bb4b4519266b30a411c5797a1e366b9c0e3b5d8bef02ca9f6ab/011620_Contigo_Coachella_Email-2_07.jpg" data-mid="101949392" border="0" src="https://freight.cargo.site/w/900/i/fd840a139bd97bb4b4519266b30a411c5797a1e366b9c0e3b5d8bef02ca9f6ab/011620_Contigo_Coachella_Email-2_07.jpg" /> <img width="900" height="923" width_o="900" height_o="923" data-src="https://freight.cargo.site/t/original/i/fd6c3f02cab9f4886d761c8d6c7c79ccbf046afed8216f49908c92e94608b3d2/011620_Contigo_Coachella_Email-2_05.jpg" data-mid="101949408" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/fd6c3f02cab9f4886d761c8d6c7c79ccbf046afed8216f49908c92e94608b3d2/011620_Contigo_Coachella_Email-2_05.jpg" /> <img width="1689" height="950" width_o="1689" height_o="950" data-src="https://freight.cargo.site/t/original/i/33f122ae52b33b3eec18e25c2ba58607c474f6ce83e37ba7ab7fa4631a50f56d/Screen-Shot-2021-08-16-at-4.36.27-PM.png" data-mid="116604214" border="0" src="https://freight.cargo.site/w/1000/i/33f122ae52b33b3eec18e25c2ba58607c474f6ce83e37ba7ab7fa4631a50f56d/Screen-Shot-2021-08-16-at-4.36.27-PM.png" /><img width="2936" height="2156" width_o="2936" height_o="2156" data-src="https://freight.cargo.site/t/original/i/fa0e505d2651cabb7834a7ca8f86376e49e9b158f7f116ce54f1ea0841b20c46/Screen-Shot-2020-04-23-at-11.57.25-AM.png" data-mid="101950001" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fa0e505d2651cabb7834a7ca8f86376e49e9b158f7f116ce54f1ea0841b20c46/Screen-Shot-2020-04-23-at-11.57.25-AM.png" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Design-Day-Conference Sun, 25 Nov 2018 00:32:18 +0000 Portfolio https://kathrynshimmin.com/Design-Day-Conference Newell Brands Design Conference Design Week is all about the tone our in-house work takes and how it contributes to the success of Newell Brands as a design-driven company. &nbsp; —Using elements of sound and expressive typography, design week graphics reinforce the message to amp up business savvy and tune skills to become an instrumental force in the company. &nbsp; <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6e421400b3e82a7e0fb83fff60328a5eadd9803779f474ac0e895c465fdcf669/800px_Design-Summit-2018-170.jpg" data-mid="29206232" border="0" data-scale="92" src="https://freight.cargo.site/w/800/i/6e421400b3e82a7e0fb83fff60328a5eadd9803779f474ac0e895c465fdcf669/800px_Design-Summit-2018-170.jpg" /> &nbsp; <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9652b5fc4f32244a7e2770b7a7ebabeb915c2fe4cb734d3bf0c502ebb8309688/1500px_printfamily2.jpg" data-mid="29250992" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9652b5fc4f32244a7e2770b7a7ebabeb915c2fe4cb734d3bf0c502ebb8309688/1500px_printfamily2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c99a63247c7ef69eed7cc6f41e78b8853c5c0c0480553ad63b889ce560265010/1500px_printfamily.jpg" data-mid="29207806" border="0" src="https://freight.cargo.site/w/1000/i/c99a63247c7ef69eed7cc6f41e78b8853c5c0c0480553ad63b889ce560265010/1500px_printfamily.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/298f1f22c8dfda1c0a46f42a43ef67a34c81a61dcf4691bc298cdbff77152072/1500px_Design-Summit-2018-8.jpg" data-mid="29207672" border="0" alt="Conference Giveaways: Notebooks, Marmot Backpacks, Flair Pens" data-caption="Conference Giveaways: Notebooks, Marmot Backpacks, Flair Pens" src="https://freight.cargo.site/w/1000/i/298f1f22c8dfda1c0a46f42a43ef67a34c81a61dcf4691bc298cdbff77152072/1500px_Design-Summit-2018-8.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3dcce25d729b245242c73a6125b7a7eb0353d58ca93fdc1fa5a224877e154c1f/1500_tuneskills_notebook.jpg" data-mid="29207675" border="0" src="https://freight.cargo.site/w/1000/i/3dcce25d729b245242c73a6125b7a7eb0353d58ca93fdc1fa5a224877e154c1f/1500_tuneskills_notebook.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e86cc416298c514ae86a88b0c63c9f9db102ee860ac90300e5450395fc7279fc/1500px_ampup_notebook.jpg" data-mid="29207676" border="0" src="https://freight.cargo.site/w/1000/i/e86cc416298c514ae86a88b0c63c9f9db102ee860ac90300e5450395fc7279fc/1500px_ampup_notebook.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/22b2d45c45df84ecee0925531587ac5e8659b6a210f0dfa0253acdeb9f45a48f/800px_pin_jeanjacket2.jpg" data-mid="29208337" border="0" alt="Enamel Pin" data-caption="Enamel Pin" src="https://freight.cargo.site/w/800/i/22b2d45c45df84ecee0925531587ac5e8659b6a210f0dfa0253acdeb9f45a48f/800px_pin_jeanjacket2.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/dde4e600da4cb37441a8c6c5c5f35652d96efd0a25b39550ef4352c2b1dd8396/800px_nametag_chris.png" data-mid="117500581" border="0" src="https://freight.cargo.site/w/750/i/dde4e600da4cb37441a8c6c5c5f35652d96efd0a25b39550ef4352c2b1dd8396/800px_nametag_chris.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/af5a1254c54060dc9aa58bb662a107019405f81ec6adc23fc6b395624d9332b6/1500px_Design-Summit-2018-38.jpg" data-mid="29207674" border="0" alt="Window Clings" data-caption="Window Clings" src="https://freight.cargo.site/w/1000/i/af5a1254c54060dc9aa58bb662a107019405f81ec6adc23fc6b395624d9332b6/1500px_Design-Summit-2018-38.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3b65a76e85f323e3f51080e75ba74fa59981dda89a8aad9db3d4357f55d492aa/1500px_pin_on2.jpg" data-mid="29247637" border="0" src="https://freight.cargo.site/w/1000/i/3b65a76e85f323e3f51080e75ba74fa59981dda89a8aad9db3d4357f55d492aa/1500px_pin_on2.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d2a180b3d5dd64412fc98be3e1fa0864dcf28af751d7fd7e06703b62f4802e12/1500_Design-Summit-2018-264.jpg" data-mid="29207884" border="0" src="https://freight.cargo.site/w/1000/i/d2a180b3d5dd64412fc98be3e1fa0864dcf28af751d7fd7e06703b62f4802e12/1500_Design-Summit-2018-264.jpg" /><img width="1500" height="1017" width_o="1500" height_o="1017" data-src="https://freight.cargo.site/t/original/i/a95f565e8cc419ed2aca85353d36e54147a6c84bef30defc1ede21f0bbd262a4/1500px_Design-Summit-2018-214.jpg" data-mid="29207883" border="0" src="https://freight.cargo.site/w/1000/i/a95f565e8cc419ed2aca85353d36e54147a6c84bef30defc1ede21f0bbd262a4/1500px_Design-Summit-2018-214.jpg" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Student-Advancement-Foundation Tue, 17 Aug 2021 02:13:26 +0000 Portfolio https://kathrynshimmin.com/Student-Advancement-Foundation MindShare Fundraising EventThe Student Advancement Foundation_ Photographer: Brian Kelly Illustration: Scott Deca Designers: Scott Deca&nbsp; Katie Shimmin Lynn Overmyer Samantha Martin Ben Bialek <img width="2328" height="1524" width_o="2328" height_o="1524" data-src="https://freight.cargo.site/t/original/i/eccaf63a539567222696f94d8fe9fb302f3c993977068f2c8692d728e3b16c30/Screen-Shot-2021-08-16-at-10.20.27-PM.png" data-mid="116622857" border="0" src="https://freight.cargo.site/w/1000/i/eccaf63a539567222696f94d8fe9fb302f3c993977068f2c8692d728e3b16c30/Screen-Shot-2021-08-16-at-10.20.27-PM.png" />My Involvement: Fundraising Campaign PitchBrighter Together&nbsp; Event Collateral Invitations, environmental graphics, t-shirts How do you inspire over 700 guests to raise $200,000 in one night for Grand Rapids Public Schools?&nbsp;Make it fun, playful, and approachable. We did exactly this through a metaphorical star campaign—Brighter Together. “The stars in our community are truly aligning in support of our youth” - SAF Board President, Lynn Afendoulis &nbsp; &nbsp; <img width="1638" height="1177" width_o="1638" height_o="1177" data-src="https://freight.cargo.site/t/original/i/462839c23e08ca9344eabb7e1d5b4b6b47cf06fbd269c4e6330cadab06a22d0e/Screen-Shot-2021-08-17-at-10.28.48-AM.png" data-mid="116658814" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/462839c23e08ca9344eabb7e1d5b4b6b47cf06fbd269c4e6330cadab06a22d0e/Screen-Shot-2021-08-17-at-10.28.48-AM.png" /> Wayfinding <img width="3648" height="2736" width_o="3648" height_o="2736" data-src="https://freight.cargo.site/t/original/i/ed5b095f508b67ede2f1b917bd12f59492c426ff3e4dcce95649ac6fd1ff2edc/MindShare_Window.Clings_04.jpg" data-mid="116658998" border="0" src="https://freight.cargo.site/w/1000/i/ed5b095f508b67ede2f1b917bd12f59492c426ff3e4dcce95649ac6fd1ff2edc/MindShare_Window.Clings_04.jpg" /> <img width="850" height="699" width_o="850" height_o="699" data-src="https://freight.cargo.site/t/original/i/aa85dd442a0793cecf8fb90f1241c1fda1b7d7ffc2e5626414e63708562f49fe/MindShare_Window.Clings_07_b.jpg" data-mid="116659577" border="0" src="https://freight.cargo.site/w/850/i/aa85dd442a0793cecf8fb90f1241c1fda1b7d7ffc2e5626414e63708562f49fe/MindShare_Window.Clings_07_b.jpg" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/ffacfc7d5d758ae74df08d6c9f4c1211689876a3428b57235b7cf0885226812b/MindShare_Floor.Decals_05.jpg" data-mid="116623265" border="0" src="https://freight.cargo.site/w/1000/i/ffacfc7d5d758ae74df08d6c9f4c1211689876a3428b57235b7cf0885226812b/MindShare_Floor.Decals_05.jpg" /> <img width="600" height="75" width_o="600" height_o="75" data-src="https://freight.cargo.site/t/original/i/f6fba958fb7b6da2ca1f1d9cb9a19b6370eb51349248b97321ffa0385a98f741/star-dust.jpg" data-mid="116689938" border="0" src="https://freight.cargo.site/w/600/i/f6fba958fb7b6da2ca1f1d9cb9a19b6370eb51349248b97321ffa0385a98f741/star-dust.jpg" /> Banners &amp; Digital Kiosk <img width="1440" height="775" width_o="1440" height_o="775" data-src="https://freight.cargo.site/t/original/i/e685955684d0e25febf0d39946e2f7deb3dd684489a3b1a5109ca76cbfca1fff/mindsharebanner.jpg" data-mid="116623258" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/e685955684d0e25febf0d39946e2f7deb3dd684489a3b1a5109ca76cbfca1fff/mindsharebanner.jpg" /> <img width="710" height="450" width_o="710" height_o="450" data-src="https://freight.cargo.site/t/original/i/2ba087f554112d6d59cd1b884ecee0cf2fbe34890f3dcfe6d7185ee1ae4a24f5/mindshare_08.png" data-mid="116659967" border="0" src="https://freight.cargo.site/w/710/i/2ba087f554112d6d59cd1b884ecee0cf2fbe34890f3dcfe6d7185ee1ae4a24f5/mindshare_08.png" /> Elevator Decals <img width="758" height="540" width_o="758" height_o="540" data-src="https://freight.cargo.site/t/original/i/bf92aae2b5b97edfa47e40335cfe211cca64dee8f0b46709a822ca8f2012b7c5/Screen-Shot-2021-08-17-at-10.51.13-AM.png" data-mid="116660116" border="0" src="https://freight.cargo.site/w/758/i/bf92aae2b5b97edfa47e40335cfe211cca64dee8f0b46709a822ca8f2012b7c5/Screen-Shot-2021-08-17-at-10.51.13-AM.png" /> <img width="836" height="627" width_o="836" height_o="627" data-src="https://freight.cargo.site/t/original/i/c84fd54278fd6c9a1bf23f2914ef26233433c3cc68448405c39b771811dd2189/MindShare_Window.Clings_11.jpg" data-mid="116623297" border="0" src="https://freight.cargo.site/w/836/i/c84fd54278fd6c9a1bf23f2914ef26233433c3cc68448405c39b771811dd2189/MindShare_Window.Clings_11.jpg" /> Invitation <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/cacad78df6cf06d5f4b272f9589e90abf59880489de7c03fa8f8fd8c659558e0/SAF_front_large.jpg" data-mid="116667822" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/cacad78df6cf06d5f4b272f9589e90abf59880489de7c03fa8f8fd8c659558e0/SAF_front_large.jpg" /> <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/7e31c5b3cdc69d024778a6779bcf08bdca33c5e84b45236c2d1b40a2d12373ca/SAF_back_large.jpg" data-mid="116668402" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/7e31c5b3cdc69d024778a6779bcf08bdca33c5e84b45236c2d1b40a2d12373ca/SAF_back_large.jpg" /> Program Material <img width="1400" height="980" width_o="1400" height_o="980" data-src="https://freight.cargo.site/t/original/i/b50f31ca083d82cf7a093145a30be82cd19eaa6276e647ba2a1f91b4aa0fea9e/Stationery-Scene-Creator-Mockup---Part-01_1400px.jpg" data-mid="116691840" border="0" src="https://freight.cargo.site/w/1000/i/b50f31ca083d82cf7a093145a30be82cd19eaa6276e647ba2a1f91b4aa0fea9e/Stationery-Scene-Creator-Mockup---Part-01_1400px.jpg" /> <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/a71bff7fdc9c7db0e189d896e6072174a68bb083b381d69686db419742e8a88f/MindShare_Table.Settings_15_800px.jpg" data-mid="116670145" border="0" src="https://freight.cargo.site/w/800/i/a71bff7fdc9c7db0e189d896e6072174a68bb083b381d69686db419742e8a88f/MindShare_Table.Settings_15_800px.jpg" /> T-shirts <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/c73882177573a834e7b20931f85adb00333a2e864c5e602610c49b53025980e8/MindShare_Event_09.jpg" data-mid="116668541" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/c73882177573a834e7b20931f85adb00333a2e864c5e602610c49b53025980e8/MindShare_Event_09.jpg" /> <img width="836" height="627" width_o="836" height_o="627" data-src="https://freight.cargo.site/t/original/i/4d3b3b1dff663c3bc2426c465f37f6d59d66b8948955594050c6633c3b092748/MindShare_Event_07.jpg" data-mid="116623305" border="0" data-scale="100" src="https://freight.cargo.site/w/836/i/4d3b3b1dff663c3bc2426c465f37f6d59d66b8948955594050c6633c3b092748/MindShare_Event_07.jpg" /> ⟵ Previous &nbsp; Next⟶ https://kathrynshimmin.com/Invasive-Plant-Poster-Series Mon, 29 Dec 2014 20:11:21 +0000 Portfolio https://kathrynshimmin.com/Invasive-Plant-Poster-Series Invasive Plant Poster Series Purple loosestrife posters can be seen at Ohio Metro Parks to promote awareness of the invasive Purple Loosestrife plant throughout that area. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/0959da8e545a138f15b188ce8dd7126603a1f00ce8c20c9cc8b605ef9e26fbf0/PurpleLoosestrifePosterMockup2.jpg" data-mid="25361429" border="0" src="https://freight.cargo.site/w/1000/i/0959da8e545a138f15b188ce8dd7126603a1f00ce8c20c9cc8b605ef9e26fbf0/PurpleLoosestrifePosterMockup2.jpg" /> <img width="670" height="457" width_o="670" height_o="457" data-src="https://freight.cargo.site/t/original/i/7f545c1670197df4480e621ed8f4033c96ec2ecf6af8675878723b1d5916d00a/poster-printed2_o.jpg" data-mid="22720228" border="0" src="https://freight.cargo.site/w/670/i/7f545c1670197df4480e621ed8f4033c96ec2ecf6af8675878723b1d5916d00a/poster-printed2_o.jpg" /> <img width="535" height="829" width_o="535" height_o="829" data-src="https://freight.cargo.site/t/original/i/a6ce169ba3c1abd95327c3cda63ac5c344b804e211d588ca372b36d260af17ec/Poster_purple.loosestrife_o.png" data-mid="22720222" border="0" src="https://freight.cargo.site/w/535/i/a6ce169ba3c1abd95327c3cda63ac5c344b804e211d588ca372b36d260af17ec/Poster_purple.loosestrife_o.png" /> <img width="532" height="829" width_o="532" height_o="829" data-src="https://freight.cargo.site/t/original/i/faa8547dbd7f769e15d07d2f1884259bc686757df22a6343bc8b048cf1dee686/leafySpurge2.jpg" data-mid="24608975" border="0" src="https://freight.cargo.site/w/532/i/faa8547dbd7f769e15d07d2f1884259bc686757df22a6343bc8b048cf1dee686/leafySpurge2.jpg" /> <img width="535" height="826" width_o="535" height_o="826" data-src="https://freight.cargo.site/t/original/i/090ea72046fc0d644b91b983fdd86625d8b4e6590bff78daafdbef8bf402af8d/Poster_scotch.broom_o.png" data-mid="22720220" border="0" src="https://freight.cargo.site/w/535/i/090ea72046fc0d644b91b983fdd86625d8b4e6590bff78daafdbef8bf402af8d/Poster_scotch.broom_o.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/67247e45e298141832c3a420373162cc52ca3aca17f5db88bf089c0b993ce3f1/1500px_PurpleLoosestrifePosterMockup2.jpg" data-mid="24016078" border="0" src="https://freight.cargo.site/w/1000/i/67247e45e298141832c3a420373162cc52ca3aca17f5db88bf089c0b993ce3f1/1500px_PurpleLoosestrifePosterMockup2.jpg" /> ⟵ Previous &nbsp; Next⟶