Candle Power By Yankee Candle
NYC Pop-Up
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External Agency: Stark
Internal Design Team:
Jason Kehrer
Larry Sorrel
Stefaan Van Den Broecke
Pete Weremchuk
Katie Shimmin
Craig Mackiewicz
Crystle Mackiewicz
NYC Pop-Up
_
External Agency: Stark
Internal Design Team:
Jason Kehrer
Larry Sorrel
Stefaan Van Den Broecke
Pete Weremchuk
Katie Shimmin
Craig Mackiewicz
Crystle Mackiewicz
The work was featured in a WGSN trend report and won a PR Platinum award for demonstrating innovative storytelling, creativity, and measurable results: exceeding its social and media impressions target by 400%.
Branding
Logo
Logo
Retail Experience
Immersion, Ideation,
5E Concept Design, Art Direction
Immersion, Ideation,
5E Concept Design, Art Direction
Art Direction
Marketing Material & Microsite Art Direction
Marketing Material & Microsite Art Direction
Geared toward Millennials, the goal was to modernize the home fragrance shopping experience through a 360° pop-up campaign
The art direction called to exaggerate the ambiance of light from a scented candle. When a candle is lit, nostalgic aromas fill the air revealing memories and moods—transforming & transporting.
Duotone imagery featuring shadows and silhouettes allude to abstract memories tied to fragrances. This was a flexible approach to build pre-launch hype: gradually revealing exclusive details of the pop-up as the launch date approached.
Loose grids, overlapping type, and atypical compositions were used to compliment surrealist-inspired graphics.
The art direction called to exaggerate the ambiance of light from a scented candle. When a candle is lit, nostalgic aromas fill the air revealing memories and moods—transforming & transporting.
Duotone imagery featuring shadows and silhouettes allude to abstract memories tied to fragrances. This was a flexible approach to build pre-launch hype: gradually revealing exclusive details of the pop-up as the launch date approached.
Loose grids, overlapping type, and atypical compositions were used to compliment surrealist-inspired graphics.
Over the three month period, Candle Power garnered over 300 million social and media impressions, exceeding its target by 400%.
The Retail Experience
Using the 5E framework, we designed an immersive pop-up experience to drive trial & modernize the home fragrance shopping experience.
Surrealist-inspired graphics & interactive installations feature signature fragrances and show a candle’s power to transform and transport through scent.
Using the 5E framework, we designed an immersive pop-up experience to drive trial & modernize the home fragrance shopping experience.
Surrealist-inspired graphics & interactive installations feature signature fragrances and show a candle’s power to transform and transport through scent.
The Ideation
The Final Output
Hundreds of draped candle wicks in the doorway unveiled the pop-up experience
Balsam & Cedar Installation
Sun-Drenched Apricot Rose Installation
Fireside Installation
Harmony & Balance Installation
