Home Fragrance Shopping Experience
Partners
Innovation managers, brand marketing, internal retail team, industrial design
Innovation managers, brand marketing, internal retail team, industrial design
My Role
Workshop participant and designer
Workshop participant and designer
Impact
The work was featured in a WGSN trend report and won a PR Platinum award for demonstrating innovative storytelling, creativity, and measurable results: exceeding its social and media impressions target by 400%.
The work was featured in a WGSN trend report and won a PR Platinum award for demonstrating innovative storytelling, creativity, and measurable results: exceeding its social and media impressions target by 400%.
Problem Statement
Millennials need a more modernized home fragrance shopping experience because they value experiences over things and retail sales are down.
Solution
An instagrammable NYC pop-up to build awareness of Newell Brands’ home fragrance portfolio, drive trial, and engage new consumers.
Millennials need a more modernized home fragrance shopping experience because they value experiences over things and retail sales are down.
Solution
An instagrammable NYC pop-up to build awareness of Newell Brands’ home fragrance portfolio, drive trial, and engage new consumers.
PROCESS
Empathy
We went on a trend trek throughout NYC to observe and document retail experiences and themes.
Ideation
Using the 5E framework (Entice, Enter, Engage, Exit, Extend) we ideated multiple ways to drive trial & modernize the home fragrance shopping experience.
Launched Experience
Surrealist-inspired graphics & interactive installations feature signature fragrances and show a candle’s power to transform and transport through scent.
︎︎︎ View the Branding of Candle Power
︎︎︎ View the Branding of Candle Power
Influence
- Exceeded social & media impressions by 400%
- Won PR Platinum Award
- The most successful aspects were incorporated in another test store in MA
- Invited back to the table to reimagine the mass retail store experience
